28 Tips that will improve your business blog

August 21, 2007

business women laptop

Here are 28 quick tips for anyone who is thinking about starting a blog for their business.

  1. Never direct sell your products
  2. Feature your customers
  3. Give useful advice away for free, demonstrate your knowledge
  4. Keep it business like, but not boring
  5. Give credit where it is due
  6. Tell a story
  7. Plan your posts, make a note of topics covered
  8. Add value to material you quote or link to
  9. Blog news articles about your staff, area and clients
  10. Host it on a dedicated hosting, i.e. yourcompany.co.uk/blog
  11. Thinking about your audience you wish to attract, the game plan
  12. Break it up with images
  13. Keep it professional, don’t ruin it with adverts
  14. Keep it a two way affair, read other blogs and leave comments
  15. Match your blog with the company website style and formatting if possible
  16. Feature business events you attend
  17. Talk about problems your business has solved for your clients
  18. Grammar, yes I’m guilt of this one!
  19. Use attractive blog titles
  20. Space out your blog posts, blog regularly
  21. Stop emailing clients newsletters, blog it
  22. Measure and review your blog popularity
  23. Cross reference your posts with pervious posts
  24. Include key search phrases if SEO is a goal
  25. Get everyone in the company involved
  26. Think about other mediums such as Facebook and Flickr
  27. Socialise with bloggers offline, like I do at Edinburgh Coffee Morning
  28. Give it time!

Related posts:

  1. Another 28 Tips that will improve your Business Blog
  2. Top 10 Business Productivity Tips for 2007
  3. What are blogs?
  4. Warning: 50 IT ideas to improve your business today
  5. How good is your business blog – November

Author: Support @ 8:00 am




14 Comments »

  1. You might be interested to know that tne advice given under your tip 19 which I have been implementing this week has had a very positive impact on the hits on my Blog – espcially the digs.

    Jason.
    theitmanagersjournal.blogspot.com

    Comment by Jason Slater — August 22, 2007 @ 11:19 am

  2. Yeah, titles are incredibly important. Not only do catchy titles draw attention, but well-crafter titles can work wonders with search engines.

    Comment by parenting tips — August 24, 2007 @ 3:50 am

  3. You can have the best blog posts, but it all goes to waste if you can’t attract the people in the first place. Jason, I presume this has helped with your digg entries.

    Jamie

    Comment by Jamie — August 25, 2007 @ 7:09 pm

  4. This is all incredibly useful information- we’re going to be starting our own business blog soon, and this post will definitely come in very handy. Thanks for the tips!

    Comment by Gyms & Health Clubs by Aaron — August 27, 2007 @ 9:49 pm

  5. http://www.terinea.co.uk/blogs/terineatechtips/2007/09/11/another-28-tips-that-will-improve-your-business-blog/

    Comment by Jamie — September 11, 2007 @ 10:34 am

  6. Nice advice – would also suggest that any archives / previous posts are easily accessible from all blog pages so they are easily spidered by the search engines.

    Comment by Mary Stanton — December 3, 2007 @ 12:07 am

  7. Mary – Good advice, along those lines I would recommend DD Sitemap for WordPress.

    Jamie

    Comment by Terinea Weblog — December 5, 2007 @ 5:01 pm

  8. Good advice and tips for bloggers. For point number 10, it’s encouraged to install the blog in root directory if possible. Anyway, it also depend on individual if the homepage is not for blog.

    Comment by TheBloggerTips — January 18, 2008 @ 2:32 pm

  9. TheBloggerTips – If blogging is your primary business then placing the blog on the root makes sense. Although if it isn’t, you need to be careful that when the user lands on the page they know exactly what the site is about. I thought a while back about ditching the website and going with the blog, but I think potential customers wouldn’t understand the concept.

    Jamie

    Comment by Jamie — January 19, 2008 @ 7:10 pm

  10. Jamie, agreed with you. :)
    Your have a good IT solution website.

    Comment by TheBloggerTips — January 28, 2008 @ 1:31 pm

  11. The Blogger Tips

    Its rubbish really, the new one is in development. Just too busy to finish it off at the moment.

    Jamie

    http://www.terinea.co.uk/new

    Comment by Jamie — January 28, 2008 @ 1:54 pm

  12. Jamie,

    Visited your new site. It look better.

    Comment by TheBloggerTips — February 2, 2008 @ 3:49 pm

  13. Thanks

    Jamie

    Comment by Jamie — February 26, 2008 @ 9:21 pm

  14. nice tips

    Comment by Tomas — June 6, 2008 @ 1:43 pm

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