Whisky company embracing social media

October 22, 2007

dug the sheep dig and pig nose dog

Dug the dog

Last Thursday I was invited along to a whisky tasting evening hosted by Spencefield Spirit and Mike of Digital Agency. Spencefield Spirit are a small company (Alex and Jane) that sell Sheep Dip and Pigs Nose whisky.

Without the deep pockets of larger competitors, Alex and Jane, along with some help from Digital Agency have been using digital and social media to expose their brands and create a customer experience. For example their whisky featured in the Burning Man festival, they blogged about it and uploaded the photo’s to flickr. Jane mentioned on the companies Facebook group, Sheep Dip Fold about her Christmas Cake recipe, after a number of requests Jane uploaded the recipe to the blog and along with photo’s on flickr.

Alex, Dug and Jane of spencerfield spirit

Alex, Dug and Jane

Before you ask, here are the reasons for the names of their whiskies:-

Sheep Dip

The name came about because British farmers have long referred to whisky as Sheep Dip. There was a time when farmers distilled their own “home-made” whisky and in order to avoid paying taxes to the revenue man hid the whisky in barrels marked “Sheep Dip”. Farmers’ merchants continued this tradition by entering cases of whisky as “Sheep dip” on farmers’ bills and so “pulling the wool” over the farmers wives eyes.

Pigs Nose

The blend contains a high percentage (40%) of malt whiskies, principally from Speyside imbuing the product with their characteristic softness; the name comes from the farming expression “soft as a pig’s nose”

Whisky and Passion

Okay Spencerfield are not going to take on the big boy’s over night, but its important to show the company (Alex and Jane) have a real passion for their brands, that can’t be manufactured or purchased off the shelf (I’ll have 10 blog posts about my business please!). Its probably more important for niche brands such as theirs to show this passion.

So if your a whisky fan, keep an eye out for Sheep Dip or Pig Nose in your local or alternatively purchase some online.

Related posts:

  1. Photos from the Whisky Tasting Evening
  2. Two years of Edinburgh Coffee Morning – Quiz
  3. Why We Have A Company Flickr Account
  4. Important Information That Must Be Place On Company Websites
  5. Top 10 Business Productivity Tips for 2007

Author: Support @ 6:00 pm
Category: Blogging,Events


  1. Interesting post, Jamie and it just makes me sorry I wasn’t able to be there for the tasting last week: getting into the Burning Man festival sounds extremely lateral and i’d love to know how many degrees of Kevin Bacon were involved.

    Slainte mhath!


    Comment by Tim Maguire — October 24, 2007 @ 4:33 pm

  2. Thanks for this I am in New York selling the brands in ! Today Brooklyn tomorrow Hoboken.
    Back to Fife 5th Nov pint in the Iliccit Still?

    Comment by Alex — October 25, 2007 @ 2:46 pm

  3. Tim
    Thanks for coming along on Friday night, I hope bill things went well.

    Hope New York is going well, yeah I could be around for a pint in the Illicit Still.

    Comment by Jamie — October 29, 2007 @ 7:36 pm

  4. […] although we do say so ourselves we felt the evening went rather well, as did Jamie with his generous and kind blog post about the […]

    Pingback by Whitespace tasting. « — October 29, 2007 @ 10:39 pm

  5. […] 30th, 2007 by digitalagency This from Jamie following last week’s Whisky […]

    Pingback by Kind words: « — October 30, 2007 @ 4:51 pm

  6. […] dark dark chocolate and of course “the” Christmas Cake (see below). Thank you to Jamie and Nev for their subsequent contributions – very kind and good to meet you, to Carol at Whitespace […]

    Pingback by Connoisseur at work « — November 3, 2007 @ 8:57 am

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