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28 Tips that will improve your business blog
By Jamie | August 21, 2007
Here are 28 quick tips for anyone who is thinking about starting a blog for their business.
- Never direct sell your products
- Feature your customers
- Give useful advice away for free, demonstrate your knowledge
- Keep it business like, but not boring
- Give credit where it is due
- Tell a story
- Plan your posts, make a note of topics covered
- Add value to material you quote or link to
- Blog news articles about your staff, area and clients
- Host it on a dedicated hosting, i.e. yourcompany.co.uk/blog
- Thinking about your audience you wish to attract, the game plan
- Break it up with images
- Keep it professional, don’t ruin it with adverts
- Keep it a two way affair, read other blogs and leave comments
- Match your blog with the company website style and formatting if possible
- Feature business events you attend
- Talk about problems your business has solved for your clients
- Grammar, yes I’m guilt of this one!
- Use attractive blog titles
- Space out your blog posts, blog regularly
- Stop emailing clients newsletters, blog it
- Measure and review your blog popularity
- Cross reference your posts with pervious posts
- Include key search phrases if SEO is a goal
- Get everyone in the company involved
- Think about other mediums such as Facebook and Flickr
- Socialise with bloggers offline
- Give it time!
Topics: Business, Marketing & Social Media |
August 22nd, 2007 at 11:19 am
You might be interested to know that tne advice given under your tip 19 which I have been implementing this week has had a very positive impact on the hits on my Blog - espcially the digs.
Jason.
theitmanagersjournal.blogspot.com
August 24th, 2007 at 3:50 am
Yeah, titles are incredibly important. Not only do catchy titles draw attention, but well-crafter titles can work wonders with search engines.
August 25th, 2007 at 7:09 pm
You can have the best blog posts, but it all goes to waste if you can’t attract the people in the first place. Jason, I presume this has helped with your digg entries.
Jamie
August 27th, 2007 at 9:49 pm
This is all incredibly useful information- we’re going to be starting our own business blog soon, and this post will definitely come in very handy. Thanks for the tips!
September 11th, 2007 at 10:34 am
http://www.terinea.co.uk/blogs/terineatechtips/2007/09/11/another-28-tips-that-will-improve-your-business-blog/
December 3rd, 2007 at 12:07 am
Nice advice - would also suggest that any archives / previous posts are easily accessible from all blog pages so they are easily spidered by the search engines.
December 5th, 2007 at 5:01 pm
Mary - Good advice, along those lines I would recommend DD Sitemap for WordPress.
Jamie
January 18th, 2008 at 2:32 pm
Good advice and tips for bloggers. For point number 10, it’s encouraged to install the blog in root directory if possible. Anyway, it also depend on individual if the homepage is not for blog.
January 19th, 2008 at 7:10 pm
TheBloggerTips - If blogging is your primary business then placing the blog on the root makes sense. Although if it isn’t, you need to be careful that when the user lands on the page they know exactly what the site is about. I thought a while back about ditching the website and going with the blog, but I think potential customers wouldn’t understand the concept.
Jamie
January 28th, 2008 at 1:31 pm
Jamie, agreed with you.
Your have a good IT solution website.
January 28th, 2008 at 1:54 pm
The Blogger Tips
Its rubbish really, the new one is in development. Just too busy to finish it off at the moment.
Jamie
http://www.terinea.co.uk/new
February 2nd, 2008 at 3:49 pm
Jamie,
Visited your new site. It look better.
February 26th, 2008 at 9:21 pm
Thanks
Jamie