Here are 28 quick tips for anyone who is thinking about starting a blog for their business.
- Never direct sell your products
- Feature your customers
- Give useful advice away for free, demonstrate your knowledge
- Keep it business like, but not boring
- Give credit where it is due
- Tell a story
- Plan your posts, make a note of topics covered
- Add value to material you quote or link to
- Blog news articles about your staff, area and clients
- Host it on a dedicated hosting, i.e. yourcompany.co.uk/blog
- Thinking about your audience you wish to attract, the game plan
- Break it up with images
- Keep it professional, don’t ruin it with adverts
- Keep it a two way affair, read other blogs and leave comments
- Match your blog with the company website style and formatting if possible
- Feature business events you attend
- Talk about problems your business has solved for your clients
- Grammar, yes I’m guilt of this one!
- Use attractive blog titles
- Space out your blog posts, blog regularly
- Stop emailing clients newsletters, blog it
- Measure and review your blog popularity
- Cross reference your posts with pervious posts
- Include key search phrases if SEO is a goal
- Get everyone in the company involved
- Think about other mediums such as Facebook and Flickr
- Socialise with bloggers offline, like I do at Edinburgh Coffee Morning
- Give it time!
