28 Tips that will improve your business blog

August 21, 2007

business women laptop

Here are 28 quick tips for anyone who is thinking about starting a blog for their business.

  1. Never direct sell your products
  2. Feature your customers
  3. Give useful advice away for free, demonstrate your knowledge
  4. Keep it business like, but not boring
  5. Give credit where it is due
  6. Tell a story
  7. Plan your posts, make a note of topics covered
  8. Add value to material you quote or link to
  9. Blog news articles about your staff, area and clients
  10. Host it on a dedicated hosting, i.e. yourcompany.co.uk/blog
  11. Thinking about your audience you wish to attract, the game plan
  12. Break it up with images
  13. Keep it professional, don’t ruin it with adverts
  14. Keep it a two way affair, read other blogs and leave comments
  15. Match your blog with the company website style and formatting if possible
  16. Feature business events you attend
  17. Talk about problems your business has solved for your clients
  18. Grammar, yes I’m guilt of this one!
  19. Use attractive blog titles
  20. Space out your blog posts, blog regularly
  21. Stop emailing clients newsletters, blog it
  22. Measure and review your blog popularity
  23. Cross reference your posts with pervious posts
  24. Include key search phrases if SEO is a goal
  25. Get everyone in the company involved
  26. Think about other mediums such as Facebook and Flickr
  27. Socialise with bloggers offline, like I do at Edinburgh Coffee Morning
  28. Give it time!
Author: Support @ 8:00 am