Do it yourself Internet Marketing

February 27, 2008

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Last year I met David Bain of Purple Internet Marketing at a Edinburgh Chamber of Commerce event. January this year he sent me pre-launch copy of his 26 Week Plan which is available to buy tomorrow.

As you know I’ve been particularly busy over the last two months and as a result have yet to take a serious look at the Internet Marketing Plan. So here is quick shout out for David and in the mean time you can download a free 61 Page guide by simply registering at…

26 Week Plan Free PDF

Full review to come shortly.

Author: Support @ 4:47 pm




What fonts can I use on my Website?

February 1, 2008

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Twice this week I have been asked what fonts can I use on my website?

Not that many is the short answer.

You might have hundreds of fonts available on your computer, this doesn’t mean everyone else does. Depending on the operating system (Windows, Linux, Apple) , web browser (Firefox, IE, Safari) and programs installed (Office, Photoshop etc) will effect the range of fonts you have. You can certain download more, but people visiting your web site aren’t going to do that. So what fonts are general safe to use on your blog or company website?

From some digging around the general opinion seems to be around 8-10 fonts are pretty safe to use. It doesn’t mean you can’t use images for headers and sub headings etc, but for the bulk of text you are pretty much limited.

What are the Options?

So here is a quick sample of the options available to you, but make sure you have a glance over the next section, as you will see that this still varies from computer to computer, web browser to web browser.

Verdana

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Quisque consectetuer, tortor id pharetra sollicitudin, urna metus eleifend elit, sed venenatis dui nisl et orci. Nunc orci tortor, suscipit sit amet, interdum quis, egestas ut, ipsum.

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Georgia

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Quisque consectetuer, tortor id pharetra sollicitudin, urna metus eleifend elit, sed venenatis dui nisl et orci. Nunc orci tortor, suscipit sit amet, interdum quis, egestas ut, ipsum.

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Tahoma

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Quisque consectetuer, tortor id pharetra sollicitudin, urna metus eleifend elit, sed venenatis dui nisl et orci. Nunc orci tortor, suscipit sit amet, interdum quis, egestas ut, ipsum.

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Arial

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Quisque consectetuer, tortor id pharetra sollicitudin, urna metus eleifend elit, sed venenatis dui nisl et orci. Nunc orci tortor, suscipit sit amet, interdum quis, egestas ut, ipsum.

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Times New Roman

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Quisque consectetuer, tortor id pharetra sollicitudin, urna metus eleifend elit, sed venenatis dui nisl et orci. Nunc orci tortor, suscipit sit amet, interdum quis, egestas ut, ipsum.

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Courier New

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Quisque consectetuer, tortor id pharetra sollicitudin, urna metus eleifend elit, sed venenatis dui nisl et orci. Nunc orci tortor, suscipit sit amet, interdum quis, egestas ut, ipsum.

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Helvetica

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Quisque consectetuer, tortor id pharetra sollicitudin, urna metus eleifend elit, sed venenatis dui nisl et orci. Nunc orci tortor, suscipit sit amet, interdum quis, egestas ut, ipsum.

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Lucida Console

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Quisque consectetuer, tortor id pharetra sollicitudin, urna metus eleifend elit, sed venenatis dui nisl et orci. Nunc orci tortor, suscipit sit amet, interdum quis, egestas ut, ipsum.

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Palatino Linotype

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Quisque consectetuer, tortor id pharetra sollicitudin, urna metus eleifend elit, sed venenatis dui nisl et orci. Nunc orci tortor, suscipit sit amet, interdum quis, egestas ut, ipsum.

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

MS Sans Serif

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Quisque consectetuer, tortor id pharetra sollicitudin, urna metus eleifend elit, sed venenatis dui nisl et orci. Nunc orci tortor, suscipit sit amet, interdum quis, egestas ut, ipsum.

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Impact

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Quisque consectetuer, tortor id pharetra sollicitudin, urna metus eleifend elit, sed venenatis dui nisl et orci. Nunc orci tortor, suscipit sit amet, interdum quis, egestas ut, ipsum.

Aenean nisl lectus, interdum non, mollis sed, adipiscing in, diam. Etiam sodales neque. Aliquam tortor. Integer pellentesque, tortor ac nonummy gravida, velit sapien suscipit magna, vel adipiscing lorem arcu vel dui.

Trains, Planes and Operating Systems

And just to confuse you more, these fonts can also vary in style depending on the web browser, computer settings and version of the operating system you are running. Although, to be honest don’t worry too much about this, its impossible for any web sites to look identical on every machine out there.

Linux Operating System

image

Windows XP

image

Apple Mac

image

For more information on this subject check out…

Common fonts to all versions of Windows & Mac equivalents

and

Web-Safe Fonts for Your Site

What is your advice about fonts and websites, I’m no expert on the subject so I would love to hear your thoughts?

Author: Support @ 4:25 pm
Category: Web development




How to move your WordPress blog and keep the traffic flowing

October 7, 2007

a lady moving house

I finally got around to moving the blog to a different location on our website. This has been something I have been meaning to do for a while now, but was put off at the thought of loosing my web traffic. But fear not, using Redirection plugin you can keep the traffic flowing.

I’m not moving my blog

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Before you skip over this post, because you’re not moving your blog, think again. The Redirection plugin has a very nice feature that allows you to redirect 404 pages, which is just a technical name for missing pages caused by broken links. The plugin logs any occurrences of 404 pages along the URL address of the page requested. To stop this happening again, you simple provide the 404 record with alternative location.

For example I noticed that the following page had been requested a number times.

Getting the whole picture, WordPress and Feedburner

Up until this morning this would of resulted in 404 page being displayed. Now it redirects to the correct page.

I am moving my blog

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For a while now I’ve been wanting to move the blog from http://www.terinea.co.uk/blog (we use to have two blogs, other one was called TerineaTimes) to http://www.terinea.co.uk/blog for a number of reasons. I also wanted to change the permlink setup too. But before you install the plugin, make sure you have a complete copy of your blog in the new location. Once you’re happy, download Redirection plugin, install and watch the video on how to use the plugin.

Here is what I implemented:-

I wanted any of my original posts, for example…

/blogs/terineatectips/2007/10/23/this-is-a-blog-post.php

to redirect to

/blog/this-is-a-blog-post.php

Rather that add 200 redirects, I used the following syntax

/blog/(.*)/(.*)/(.*)/(.*)/

to redirect to

/blog/$4/

$4 value is in reference to the “(.*)” variable from the original URL address. If I wanted to use the other variables it would look something like this…

/blog/$1/$2/$3/$4/

$1 = Year $2 = Month $3 = date $4 = Post name

I hope that’s clear as mud?

301 and Duplicated Content

Any readers on David Airey’s fantastic blog will know, that Google doesn’t like duplicated content. So not only does the Redirection plugin redirect traffic to the new blog posts, but it also tells Google and other Search Engines that the page has permanently moved to a new location, using a 301 code. Hopefully after a while they will re-index these pages.

301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. The code “301” is interpreted as “moved permanently”.

http://www.webconfs.com/how-to-redirect-a-webpage.php

Don’t forget the others

  • You must also remember to update your Feedburner feed and integrate it into your blog template.
  • Re-add your Google Analytics code into your WordPress template
  • Unfortunately one thing you can’t change is the URL of your Technorati account, so hence I’ve had to create a new blog, which is now sat at 3 rather than my pervious 176!
Author: Support @ 11:33 pm




Getting the whole picture, WordPress and Feedburner

September 17, 2007

 letter box with person taking a picture

Do you have a feeling you have more subscribers that Feedburner lets on? Maybe you do if you’ve not configured your custom WordPress installation correctly, like me!

What is Feedburner?

Okay firstly what is Feedburner? In basic terms its a free service that formats your RSS feed and outputs it into a range of other formats, which makes it easier for readers to subscribe to your blog .

But also, Feedburner can provide…

  • Count the number of daily readers along with other stats
  • Podcasting tools
  • Insert adverts into your RSS feed?
  • Turn your feed into a newsletter
  • Notify other blogging services of updates
  • Mix in your Flickr, Amazon and Delicious feeds

Missing out

On Terinea Weblog I have a big button to the left called “Subscribe” which gives you Terinea’s RSS feed which is formatted from Feedburner. Subscribe that way and Feedburner can produce its metrics, such as number of readers etc.

subscribe button

http://feeds.feedburner.com/terinea-tech-tips

If your using Internet Explorer 7 or Firefox you can also subscribe to Terinea’s feed by clicking the RSS button in the top left next to the web address. Up to last week this gave you my RSS feed produce directly from WordPress. Subscribing this way Feedburner doesn’t get its metrics and you’ve know idea how many readers you have.

firefox toolbar

http://www.terinea.co.uk/blog/feed

The Good

Still not sure what I mean? Take a look at these two diagrams, first one demonstrates how you should use Feedburner, the Good.

how feedburner works

The Bad and The Ugly

rss feed diagram

How to insert Feedburner Feed into WordPress

You have two options here, you can modified your WordPress template by changing the code found in your header file or install an additional plug-in. Oh, and of course make sure you sign up to Feedburner!

Manual Method

<link rel="alternate" type="application/rss+xml" 
title="<?php bloginfo('name'); ?> RSS Feed" 
href="<?php bloginfo('rss2_url'); ?>" />

To something like this…

<link rel="alternate" type="application/rss+xml" 
title="Terinea Weblog" 
href="http://feeds.feedburner.com/terinea-tech-tips" />

Feedburner WordPress Pluggin

Alternatively you can install a plugin called FeedSmith. Although I’ve not tried it, it looks fairly straight forward and it means you can swap WordPress templates without needing to change the code in the header file every time.

 

Author: Support @ 12:00 am




Another 28 Tips that will improve your Business Blog

September 11, 2007

parker pen and notepaper

Following on from last months 28 Tips that will improve your business blog, here are another 28 tips that I have hand picked from a selection top business blogs.

Five Tips for Blogging

  • Choose a template – An unique one that stands out

Public Relations / Press Release Tips

  • Condense your verbal pitch down to a ten-word hook.
  • Submit to internet news sites.

Top 10 Tips to Better Business Blogging

  • Know your keywords.
  • Promote your blog consistently.
  • Encourage RSS/Atom feed subscription.

Top 7 Tips To Write an Effective Business Blog

  • Start with a topic you’re passionate about – Service/Product your business provides
  • Concentrate on shorter, more frequent entries in your blog
  • Purposefully organise the content of your blog
  • Include your key contact information on your blog

10 Principles of Successful Business Blogging

  • Edit each post you think is done.
  • Keep your opinions and beliefs to yourself
  • Treat readers like you would customers
  • Don’t start what you can’t finish

Thinking of starting a business blog? Consider this …

  • What results are you looking to achieve?
  • How will it integrate with your other marketing activities?
  • What to call your Business Blog?
I Have Industrial Business Blog… ( Now What? )
  • A Successfull Blogger Stays Focused!
  • A Succesfull Business Blog is Well Optimized.
  • A Successfull Blog Appeals to ‘Linkers’

USEFUL BLOGGING TIPS & INFORMATION

  • Spend Some Time Learning The Basics Of Blogging
  • Become A Source Of News In Your Industry

Promote Your Business with a Company Blog

  • Decide who will be the writer
  • Choose your partnerships wisely

Top 10 Business Blogging Tips

  • Integrate the blog with your business site
  • Promote the blog through your business
  • Don’t obsess about traffic
  • Get a real design

 

Author: Support @ 8:00 am




28 Tips that will improve your business blog

August 21, 2007

business women laptop

Here are 28 quick tips for anyone who is thinking about starting a blog for their business.

  1. Never direct sell your products
  2. Feature your customers
  3. Give useful advice away for free, demonstrate your knowledge
  4. Keep it business like, but not boring
  5. Give credit where it is due
  6. Tell a story
  7. Plan your posts, make a note of topics covered
  8. Add value to material you quote or link to
  9. Blog news articles about your staff, area and clients
  10. Host it on a dedicated hosting, i.e. yourcompany.co.uk/blog
  11. Thinking about your audience you wish to attract, the game plan
  12. Break it up with images
  13. Keep it professional, don’t ruin it with adverts
  14. Keep it a two way affair, read other blogs and leave comments
  15. Match your blog with the company website style and formatting if possible
  16. Feature business events you attend
  17. Talk about problems your business has solved for your clients
  18. Grammar, yes I’m guilt of this one!
  19. Use attractive blog titles
  20. Space out your blog posts, blog regularly
  21. Stop emailing clients newsletters, blog it
  22. Measure and review your blog popularity
  23. Cross reference your posts with pervious posts
  24. Include key search phrases if SEO is a goal
  25. Get everyone in the company involved
  26. Think about other mediums such as Facebook and Flickr
  27. Socialise with bloggers offline, like I do at Edinburgh Coffee Morning
  28. Give it time!
Author: Support @ 8:00 am




The Magnificent 7, The NoFollow Alternative

August 15, 2007

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Like many bloggers who have installed the NoFollow Plugin I have seen an increase in traffic and comments. Which is fantastic news! Although the number of paid for comments or human spam comments has also increased. So what can be done about this?

The regular spam comments don’t seem to be a problem with Akismet and Captcha plugin’s installed. Its those that contain subject related comments regarding the post. When anyone leaves a comment, I check out their website at which point you can tell they are only after one thing, back links! Sometimes you can spot these spam comments because their email address is a free account and doesn’t match the website address, but some times your wrong. Once they have had their comment approved they won’t be back again. From SEO perspective I’m become a cheap way to get backlinks which could affect my companies page strength. From a blogging community prospective the people leaving these comments don’t provide any real value to my blog.

image

image

Magnificent 7

So rather than simply de-activate the plugin and admit defeat, I have replaced it with LinkLove plugin which will allow regular readers who comment seven times or more, to have their NoFollow tags permanently removed. I have also added the Top comments plugin as another bonus for my regular readers. By default Link Love is setup with 10 comments or over as the threshold, this is easily changed in the plugin editor within WordPress.

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Feedback

I’m really keen to get feed back from other blogs that currently use NoFollow plugin or have disabled the plugin because of the increase in spam comments.

Jamie

Author: Support @ 8:00 am




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