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Forget SEO, Social Networks is the new baby?
By Jamie | August 28, 2007
Search Engine Optimisation is must for any business that wishes to stay above competition when it comes to search results, i.e. being ranked higher on the page. That’s today’s state of play, but what about in 2-3 years time? Many say that social networks will play a much greater part in ranking how website’s appear in search engines.
Social Graph Based Search
This is something I have been thinking about for a while now and just recently Robert Scoble (Technical evangelist) has sparked a bit of a controversy with his blog post Why Mahalo, TechMeme, and Facebook are going to kick Google’s butt in four years. In non-geeks talk this would read “Why Social Networks are going to change how we search for content on the internet“. I think you could also class this as Web 3.0 search?
Using rich knowledge from Social Networks or what Robert Scoble describes as “Social Behaviours” can be used to build a powerful search engine that produces quality results over traditional algorithm based.
Think of it as a word of mouth search engine, real human elements recommending website’s.
Video
The video’s last over 30 minutes in total, but I think it’s well worth a watch, here is a taster of topics mention.
- Quick explanation on how search engines such as Google currently work.
- How these traditional search engines are reverse engineered by SEO, manipulated
- Social Networks Search or Social Graph Based Search as Robert calls it, couldn’t be manipulated in the same manner.
- Robert explains that website’s such as Techmeme and Mahalo offer a glance in to the future.
- How Techmeme and Mahalo works, a foundation of trust between authorities blogs and users.
- Facebook could become a Search Engine or be apart of it.
- How Google will miss the boat like Microsoft and Yahoo did when Google came number one for search
- Yahoo could make a come back because of its existing social network portfolio. (Delicious, Flickr etc)
Part I of Social Graph Based Search. 14:41 minutes.
Part II of Social Graph Based Search. 15 minutes.
And a bonus round III. 6 minutes.
Controversy
But not everyone agrees with Robert…
I Used to Respect Robert Scoble’s Opinion…
Robert Scoble Checks Into Facebook Hotel: TechMeme, Mahalo Get Rooms Too
why mahalo, techmeme, and facebook will never replace google
Facebook Killing Google? Um, No
Mahalo, Techmeme, Facebook, Google, Scoble
What do you think?
Topics: Business, Marketing & Social Media |
September 2nd, 2007 at 9:53 pm
I really hope he’s wrong because it takes a lot of time to really manage and have anything of value at multiple social networking sites. I can’t imagine having to add more to my list of to-do’s.
September 7th, 2007 at 9:53 am
I suppose this is what will make Social Search so powerful, only quality stuff will get listed at the top, very similar to blogs?
November 2nd, 2007 at 11:54 am
Probable Google will kill ownself …. as it is popular search engine .. people are very eager to make their websites according to google advice… but any suicidal updation in google Ranking factors could certainly killed the whole webmaster to looking attentive to other search engines.
November 8th, 2007 at 10:21 am
Praveen - Although, Open Social from Google looks very interesting.
Jamie