December 23, 2007
Setting goals for any project is always a good idea, so why not set yourself some goals for your blog in 2008. Make them public too, that way you will feel a little more obliged to achieve them.
Friday was meant to be my last post for a week or so. Then I came across 2008 Blogging Goals over at Daily Blog Tips and decided to set myself and the team some blogging goals for 2008.
Increase the number of readers from 100 to 500
Maybe a bridge too far, but I might as well aim high. I would be more than happy with 200-300, but lets go with 500.
Three to four posts a week
I usually try and post 3 to 4 times a week, I would like to see this continue while maintaining a certain standard. In order to archive this goal I will need a health buffer of blog posts ready to go live for the busier periods.
Improve my grammar
I’ll be the first to admit my English isn’t great, I certainly don’t mind when people point out mistakes.
I finally managed to get around to moving the blog in the Autumn and then soon after redesigned the blog. Although, I’m not that happy with it, I could do a lot better.
Increase the average number of comments per post
Currently I have 1.4 comments per post, which is probably more like 0.9 after you remove all the track backs and our comments. It would be nice to increase this to 2-3 comments per post.
Get my co-workers to blog some more
Hopefully the guys can blog a little more, maybe once a month wouldn’t be too much to ask?
Be a guest writer
Write a guess post for someone else.
Have a go at doing a video/podcast, maybe interview another another blogger.
What are your blogging goals for 2008?
November 6, 2007
Windows Live Writer is a excellent blogging tool, sorry essential blogging tool! Although as I have mentioned before, it sometimes needs a couple of additional features to match your business needs. For example, an easy way to insert photos from your flickr account.
Clients must despair with people like myself, i.e. advising businesses on new technology. I advise them on something like blogging as a business tool, introduce them to tools such as Windows Live Writer to make the whole process easier.
Later on, I might suggest using Flickr to store and display any interesting images of their clients, services and products. I’m usually met with the question why would I do that, when I can just upload them to the blog site? True, but…
Reasons for a Flickr account
- People can view all your photos in one central place.
- Community can leave comments, suggest tags or leave annotated notes.
- Gives you another shop window to expose your business/brand.
- Photos have tags and can be placed in albums (sets and collections) to make navigating around the gallery easier.
- If the people enjoy your photos or want to know more they will visit your profile, where they can visit your website.
- You can easily* integrate your flickr photos with your blog posts.
* By installing Flickr4Writer!
Some of our pervious posts on flickr are flickr Marketing, How to use Flickr For Your Business - PowerPoint Slides and Why We Have A Company Flickr Account.
Windows Live Writer and Flickr4Writer
Take for example Bill of The Well Tempered Clavier, who has just got his head around the whole blogging thing. Last week I advise him to get a flickr account to upload photos of his green shirt and book signing events. No problem, Bill used Flickr’s uploader tool which makes the whole process a breeze.
Then, Bill rang me this week to see if he could insert a photo from his flickr account straight into Windows Live Writer. Without messing around with web browsers, copying and pasting, there isn’t a simple process. Unless you install Flickr4Writer extension!
- Step one, download the extension from Flickr4Writer
- Install it.
- Restart Windows Live Writer if you have it running.
- Compose your blog post.
- Place the cursor where you would like the image inserting.
Click on Insert > Flickr Image from the top drop down menu or from the right hand task menu.
Enter your flickr username and click on Search. Once the first images have loaded you can then choose the options from Search Type to narrow down your results. Use the left and right arrows underneath the Search button to flick through your photos. Once you have found the photo select the Picture Size and any Layout preferences. Click on Insert Image.
What additional features would you like to see in blogging tools such as Windows Live Writer?
October 22, 2007
Dug the dog
Last Thursday I was invited along to a whisky tasting evening hosted by Spencefield Spirit and Mike of Digital Agency. Spencefield Spirit are a small company (Alex and Jane) that sell Sheep Dip and Pigs Nose whisky.
Without the deep pockets of larger competitors, Alex and Jane, along with some help from Digital Agency have been using digital and social media to expose their brands and create a customer experience. For example their whisky featured in the Burning Man festival, they blogged about it and uploaded the photo’s to flickr. Jane mentioned on the companies Facebook group, Sheep Dip Fold about her Christmas Cake recipe, after a number of requests Jane uploaded the recipe to the blog and along with photo’s on flickr.
Alex, Dug and Jane
Before you ask, here are the reasons for the names of their whiskies:-
The name came about because British farmers have long referred to whisky as Sheep Dip. There was a time when farmers distilled their own “home-made” whisky and in order to avoid paying taxes to the revenue man hid the whisky in barrels marked “Sheep Dip”. Farmers’ merchants continued this tradition by entering cases of whisky as “Sheep dip” on farmers’ bills and so “pulling the wool” over the farmers wives eyes.
The blend contains a high percentage (40%) of malt whiskies, principally from Speyside imbuing the product with their characteristic softness; the name comes from the farming expression “soft as a pig’s nose”
Whisky and Passion
Okay Spencerfield are not going to take on the big boy’s over night, but its important to show the company (Alex and Jane) have a real passion for their brands, that can’t be manufactured or purchased off the shelf (I’ll have 10 blog posts about my business please!). Its probably more important for niche brands such as theirs to show this passion.
So if your a whisky fan, keep an eye out for Sheep Dip or Pig Nose in your local or alternatively purchase some online.
July 27, 2007
Mike, Juliet and Tim
Donald, Andy and Johnny
A good turn out this morning yesterday morning at Edinburgh Coffee Morning - Tim and Juliet, Mike, Donald, Andy, myself and rare visit from Mr Walker!
Couple of topics we covered…
- Juliet asked for some advice about Google Adwords for her business blog, Edinburgh Humanist Weddings. We advise it would be best to improve her natural ranking in her specific search term “Edinburgh Humanist Weddings“ and for the more popular or competitive search phrases (Humanist Weddings) look to use Google Adwords.
- I mention a desktop blogging client might help Tim to time when managing his blog. Unfortunately I don’t have a Mac so I’m not sure which are the best ones, but here is a list anyway…
- For a change we had quick chat about Facebook
- We sell your stuff on eBay shop in Stockbridge
- Norway’s Oil, Charity shops and other non-web/face/techie stuff
Oh and we know have a Group on Facebook!