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The 12 reasons why UK businesses don’t blog
By Jamie | November 28, 2006
E-consultancy has written an article on why UK businesses in particularly don’t see a business blog as viable marketing avenue.
4 - Your PR agency thinks blogging is a bad move.
Ok, first you need to book a lunch appointment. Then, you can play a game with them. Ask them to explain how Google works. Ask them about RSS. Ask them about anchor text. Ask them to give you some tips on online copywriting. Ask them why blogging would be a bad move, with all the above in mind…
The fact is that most PR agencies are not even vaguely qualified to advise you on blogging, or even about online PR. You might realise this over a long lunch.
So long as the appropriate rules for contributing employees are in place then you shouldn’t worry too much about ‘a single touchpoint for PR activity’, whatever that means.
http://www.e-consultancy.com/news-blog/361331/the-12-reasons-why-uk-businesses-don-t-blog.html
Topics: General |