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The Scotsman, Power of Brands and PowerPoint
By Jamie | June 29, 2007
On Wednesday I attended a business breakfast at The Scotsman on Power of Brands. The event was sponsored by a national IT company called TSG, which was rather good of them. The Managing Director from TSG gave a quick, yet informative talk on what they had done regarding branding. Which was very relevant to Terinea. The two keynote speakers where Glen Gribbon and Angela Pirrie of Charted Brands.
Here are key points I picked up
- Branding strategy can take from 9 to 24 months to have an effect
- You should brand across all media’s, TV, radio, paper, web, etc when possible
- Internal branding so your staff understand your strategy, and can become part of the external branding
- Consumers now demand more information about products and services, be it specifications, ingredients, terms and conditions etc - My tip use the web(blog) to supply this extra information!
- Good branding requires a well thought out plan, speed of execution and a way of measuring effectiveness
- You should think about the future markets not only the current one
To be honest I was a little disappointed with the event as I felt I learn more from the Managing Director of TSG than Charted Brands. The problem was their PowerPoint slides where awful, mass of writing on each one which you could hardly see, complicated charts, diagrams and financial information I just didn’t find of any use. It remind me very much of a video I came across on Creative Design website…
I’m sure Charted Brands are experts on branding, just not on giving effective PowerPoint slides. Here is Russell Davies on 5 tips for creating a PowerPoint slide.
Topics: Business, Events, Marketing & Social Media |
June 29th, 2007 at 2:15 pm
Thanks for the mention, Jamie.
Shame you ended up disappointed with the talk. When you started your article I was thinking, “Hmmmm, I’d like to have gone along to that.”
That photo you show takes me back to my days there, making sales calls. Ah the joys.
June 29th, 2007 at 2:44 pm
They never mentioned anything about Web 2.0, social media etc, just banged on about their products. Shame. Hats off to TSG.